Spend Freely. Give Automatically.
You spent $340 last night.
Imagine if $17 of that changed a child's life.
It already could have. CONSCIENCE is coming.
Both of these are happening right now.
CONSCIENCE connects them.
Every year, the world spends $2.4 trillion on entertainment, dining, and nightlife. And every year, 3.1 million children die of malnutrition. Not because there is not enough money. Because the connection between the two has never existed. Until now.
How It Works
Go to dinner. Buy the tickets. Book that trip. Order the bottle. CONSCIENCE never asks you to stop living.
Just chat with our AI. 'Dropped $400 at dinner last night.' That is it. CONSCIENCE handles everything from there.
Your chosen percentage flows automatically to vetted charities. Silently. Invisibly. Powerfully.
Impact Calculator
Your annual giving
$600
2,400
meals provided
200
months clean water
12
children protected
Reserve Your Identity
Your alias is your giving identity. When CONSCIENCE launches, it is how the world knows you give while you live. The best ones are going fast.
Your Conscience Score will be public. The most generous aliases will be the most followed.
Why Conscience Exists
I have spent the past decade building AI technology for Fortune 500 companies. In that time, I watched technology get better and better at solving business problems while the world's most fundamental human problems -- children without food, families without shelter, animals without protection -- kept getting worse.
I also spent those same years living well. Good restaurants. Interesting cities. Memorable nights. I am not going to apologize for that. But I could not escape the feeling that something was profoundly wrong about the gap between what I spent on a Saturday night and what it would take to change a child's life.
The gap is not about heartlessness. It is about friction. Nobody sits at dinner thinking "I should be giving to charity right now." The moment of indulgence and the moment of giving have never been connected. CONSCIENCE connects them -- automatically, invisibly, at the exact moment of spending, without disrupting it.
"The worst thing a human being can do is look away when they have the power to help."
My grandmother survived the Holocaust. She taught me that the worst thing a human being can do is look away when they have the power to help. I watched the world look away for a long time. CONSCIENCE is the tool that makes looking away unnecessary -- because you do not have to look. The giving just happens.
The math is simple and it is staggering. If every American who goes out to dinner twice a week sets their CONSCIENCE percentage at just 3%, $18 billion per year flows to charity. Automatically. Without anyone changing a single behavior.
"$18 billion per year. Without anyone changing a single behavior."
This is the app I wish had existed for the last decade of my life. It is for everyone who lives well and wants their living to mean something. And it is dedicated to every child who went to sleep hungry on a night when someone, somewhere, was spraying a $500 bottle of champagne into the air.
Welcome to CONSCIENCE. Claim your alias. Set your percentage. Live your life.
Richard Smullen
Founder
Where Your Giving Goes
Fighting hunger in communities across the United States
Sending cash directly to people living in extreme poverty
Protecting animals worldwide from cruelty and suffering
Child protection, orphanage support, and animal welfare -- founded by the creator of CONSCIENCE.
Protecting children from online exploitation worldwide
Providing shelter, education, and love to orphaned children
More charities added soon. Nominate yours when we launch.
Be among the first. Over 0 aliases claimed.
aliases claimed
donated to date